Why it's?WOW

• Color Security Shampoo ¨C The only rich-lathering, 100% clean, sulfate-free shampoo that leaves no residues behind to weigh hair down, dull color, or worst of all, block new hair growth.

• Raise the Root: All-day root lift + volume, never sticky or stiff, plus heat protection. The formula also acts like a dry shampoo soaking up excess oil without weighing down hair.